With the closed collaboration of the digital and IT services, PPC advertising has emerged as “Skyrocket sensation” to register your place in SERPs with the Ad postings.Pay Per Click Advertising is one of the most cost-efficient medias of mix-marketing on the internet worldwide.Pay Per Click (PPC), the integral component of SEO and SEM, is the most effective technique to gain handsome potential customers every day, maybe converting into leads. Under PPC advertisement campaign, clients always need to pay only for the advertisements that are clicked by the users not otherwise for which we call PPC as the effective SEO technique bolster point. Not only is this but it promises high conversion rate too.
1. Business & Target Market Analysis
Goals & Objectives - With the target in mind, collaboration establishment is important with goal in mind. pay per click goals and objectives and to produce a measurable ROI for the pay per click advertising program (i.e. cost per click, increased sales, more leads, etc.).
Website Analysis - Provide an analysis of visible text and source code to determine how well you are positioned for PPC and ROI, including conversion opportunities.
Detailed Analysis - Look at the access point, including how competitors are making use of pay per click services in the proper way, to keep it secure and assured.
2. Budget & Advertising
Budget Recommendations - Recommend monthly budget based on your likely needs, including target products and services.
Website Analysis - Determine the final budget in conjunction with your organization's other marketing initiatives.
Competitive Analysis - Determine the best fit for your campaigns, including Google AdWords and Yahoo! Search Marketing.
3. Keyword and Ad Development
Campaign Organization - Development of a flow chart to determine the most effective way to categorize your keywords, ads and landing pages.
Keyword Analysis - Analysis and recommendation of keywords based on Internet user behavior trends (frequency and diversity of keyword phrases), including target market and demographics.
Keyword Selection - Approval of final keyword list based on our research, including your business needs, how people search on the Internet and competitors' activity.
Campaign Development - Establish campaigns and accounts with select media, including bid management software parameters.
Create Ads - Develop suitable ad copy (including tests) based on ROI objectives, landing pages and select media guidelines, including style and word count restrictions.
4. Measurement and Reporting
Performance Tracking - Analysis of paid search trends, including ad impressions, clicks, cost per click (CPC), overall cost, average ad position, etc.
Strategic Reports - Client executive summary of activity as well as detailed charts and recommendations based on PPC tracking software and Web analytics.
Campaign Adjustments and Ongoing Measurement - Campaign updates as needed, including ad copy, landing pages, keywords, maximum cost per click, daily keyword budgets and bidding strategies.